UI Design Components.
Tailor-Made For Your SaaS.

That would be me, Brian Casel (Hi ).

I'm a multi-time SaaS founder, product designer and full-stack developer. I'm also the co-host of the Bootstrappd Web podcast, a long-running show that fellow SaaS founders seem to like :)

After years of grinding on my own products, I decided to open up this consultancy so that I could collaborate on other products and sharpen my chops in the process.

Rates change from time-to-time so you'll need to get in touch to request a quote.

But here's a bit more info:

• I charge a weekly rate, billed in 2-week sprints.
• Most projects begin with a 2-4 initial sprint where we ship some quick wins.
• Many projects continue for several weeks or months to cover more ground.

By default, we'll assume your UI designs will be delivered in cleanly coded HTML and TailwindCSS. Where interactivity is needed, we'll likely use AlpineJS or StimulusJS.

If your app is Ruby on Rails, then I can spin up a simple Rails app and deliver your UI as rails views, partials, and configueable components for easy portability into your production app.

Using Laravel? Then your UI can be delivered in a simple Laravel app with Livewire components.

Most projects begin with a straightforward redesign of your app's dashboard or a particular feature and view.

But the real value comes when we assemble your collection of UI components (menus, forms, panels, modals, popovers, and more...), which can be re-used throughout our app.

Each component is designed to keep your app's UI consistent, while offering sensible configuration options to work in whichever context a component is used in your app.

The key: Your UI library is tailor-made for your SaaS. Not everyone else's too.

In most cases, it's best to have me deliver your UI designs in its own standalone codebase, separate from your production application. That's the cleanest way to maintain your UI. It's also the most time and cost efficient.

Think of this UI codebase as your SaaS' internal UI library, where your developers can grab the code snippets that they need to implement features in your production app.

Of course! The goal is to make it as easy and efficient as possible for your devs to use your Tailor-Made UI to implement features in your app. Brian is happy to communicate with anyone on your team to ensure a smooth delivery every step of the way.

For the most part, your UI is designed and coded in the browser (in code) so that it's crafted in its final form throughout the process.

However, for more complex interfaces, I'll often mock up rough wireframes in Figma to help ensure we're aligned on the funcntional direction of things.

In some cases, clients prefer to have designs delivered in Figma-only and leave all of the coding to their internal team. That's totally fine too, in which case, your UI will be delivered as detailed Figma mockups.

Yes. While Tailor-Made UI service is focused on front-end UI design only, Brian does occassionally take full stack app development engagements through his main consultancy, Instrumental Products.

Yes — Having designed, written and launched many SaaS product brands in my career, marketing site design is something I love to work on too. It's a great use-case for Tailor-Made UI.

In most cases, a 1-pager (or 2 or 3) with some well-crafted copy that hones in your product's positioning is what you need to hit the mark with customers. The brand design and components we create here should be useful for months or years to come.

We can start with a live call, but almost all communication after that happens asynchronously.

In fact, Brian is the founder (and product designer) of Clarityflow, a SaaS specifically made for async messaging using video, screen, and texts. My clients and I love the flexibility and efficiency of async. Prefer Loom? You can record and embed Looms right inside Clarityflow too.

I'm not against the occasional live call too.

Send Brian an email to inquire about a project or ask any other questions.

Availability is limited and I often book projects out at least a month in advance. Get in touch to discuss current availability.